Hi creator friend

I made myself $50K in 3 months, got 20K followers, retired my mum the creator everyone's talking about

Get My Totally Ridiculous 'Growth Strategy' That Made Me Powerful Friends
(And Got Me Out Of Nobody Land)

without cheap tricks, scamming people or breaking (too many) rules

And no, you don't have to

  • Send cold DMs
  • Use snoozy templates
  • Write 200+ comments/day

Cool kids who dig my stuff:

'A masterclass on writing, humor, and personal branding.'

– Sun Yi,

Storyteller

Buy now
(I've read enough)

Right now you are...

  • commenting like a maniac
  • writing posts nobody sees
  • using 'failsafe' growth templates
  • hanging in Spaces to find the 'sauce'

Stop. (you're wasting your time)

The old ways aren't working anymore.

97% of creators I started with last year dropped off the platform...

cz they made one fatal mistake:
following guru advice.

Building on templates? (don't kill your account)

You're sick of the same lame stuff on your feed...
And so is everybody else.

Chasing growth trends? (stop screwing yourself over)

Every time Elon sneezes, the algorithm changes.
Wanna stake your business on that?

Sure, you can follow the crowd.

You can keep doing what everybody else is doing...
Cz that stuff is working, rite?
You're still reading, so let me guess... it didn't do the trick for you.
(or you just want more)
You're tired of getting scrolled over.

You're sick of losing your followers and attention...

to people dumber than you.

(it's a real thing)


You kinda want in on my 'tricks'... to being the one they talk about.
They're shameless, ok?

Chad finding out about my secrets

Imagine...

  • hanging in Spaces all day being the one they talk about
  • chasing after big accounts your favourite creator promoting you
  • copying what works for others being the account they're stealing from
to be fair I'd steal that, too
Skip to my 'secrets'
But.... I didn't always have cool Internet friends.

7 years in television taught me... how you get people talking.


See, I've always been the weird kid.

Know how in your group of friends there's always the odd one out?

That's me.

hi again

Back then, I didn't care what people thought.
I just did my thing.

the cuteness

But then, you grow up.
You grow awkward and self-conscious, you learn how to shut it, you try fitting every single one of society’s boxes…


And you go out of your way to stop people from talking.
(about you)
I was no different.


I did all the stuff you're supposed to as a respectable human.
  • go to college
  • collect degrees
  • start a 9-5 in the hottest agency in town

My day to day as a video editor:
Making everyone + their dog look great, telling their story, and spreading the word…
on YouTube, the Internet and TV.

Everybody loved my exciting job, oh the status, and the coolness of seeing my name on the news.

(how’s that for dinner conversation)

woooooooooo



Ok I lied.
Everybody loved my job... but ME.

I knew the BTS, I knew the secrets, and I knew the hypocrisy.

(spoiler: not every story is as great as you’re telling it)


I felt pointless, cz...
I didn't feel like I was actually helping anyone.

how's that for Monday

The first cracks in my perfect elevator-pitch career story:
Me quitting my 9-5... and going freelance.


Think THAT did the trick for me?
It didn't.
I was still enjoying cubicle life (but this time in freelance).

my cubicle, my phone + me


I felt hollow, robotic, and started to question my entire existence one news piece about traffic strikes at a time.

Here’s me playing around with the footage to kill the slow death inside:

creative strike person

My first step out?
Building a personal brand online.



I wanted freedom. I wanted to work for myself. I wanted to help and inspire others (like, really).


So on New Years 2023, I bought a $999 course that helped me do exactly 2 things:
  • Start an X account.
  • Set up a newsletter.
still didn't know how to stand out tho

Here I was, checking boxes (again):
I started out doing everything Money X taught me to do:
  • tweeting 3 times a day
  • using lists and templates
  • giving 'value' left and right
  • commenting under big accounts
  • acting as pro as humanly possible
  • writing platitudes + productivity hacks for a living



Did it change my life?
Did it change the life of others?
Did I get famous?


Well...



After 3 months of banging my head against Internet walls, I had to face reality:

Nobody saw – or cared about – my stuff.


For the first time in my life, I needed people talking... about me.
(it felt as awkward as it sounds)
And.... I was terrified.



But then I said fuck it (yet again).


I gave up on the growth rules.

I didn’t try writing the most insightful tweet anymore.
I stopped the adding-value war.
I ditched the professional act.

I started doing all the stuff you're not 'supposed' to:
  • not taking myself seriously
  • picking GIF battles with creators
  • commenting only on posts I had an opinion on
  • keeping my DMs closed – and talking exclusively to ppl I vibed with
  • bragging
  • growth-templating
  • 200+ comments/day
  • fake networking to 'get to the top'

Just when I thought I had lost people for good...



I suddenly got noticed.

People started paying attention, people started reading, and people started loving my stuff.



And people didn't just read... they started spreading the word.



They actually started talking...
about me.



AND THEN THIS HAPPENED:

wat
I want that NOW


That guy I picked GIF battles with?

Turned out to be 126k followers-Instagram creator, TedX speaker, web design agency owner and worked-with-Gary-V-professional Sun Yi.


Hard lesson I learned back then:

Professional? Pls. Try unhinged. (there’s no going back)
All of a sudden...
Stuff got fun again.

My life got exciting.
I had something to build, something to look forward to, and people to inspire to do their own thing.

Maybe...

You're a brand new creator.

You've just started posting on X.
You've finally gotten over yourself and typed (and published!!) some words on the Internet.

Congratuffffknlations.
Cz that shit is hard.

But...
I’ll let you in on the biggest mistake 97% of beginners make on X:
Thinking building is about writing.
Or value.
Or sales.

It's not.

Nobody reads your stuff.
Nobody knows you.
Nobody cares yet.
Right now, you got 1 single goal:



Connecting with people.

Your hard work is worthless...
if you're not building relationships.

  • You really don't need to comment smart.
  • You also don't need to comment 200+ times/day.
  • (I mean it)

You wanna start…
by drawing attention.
(your first step to get ppl talkin)

'Attention is the number one asset.' – Gary V

So how does this work?
How do you get people to pay their precious attention?
Rule #1: Don't be a snooze.


Rule #2: Don't take yourself seriously.


Rule #3: Be real.
The connections you’re building are worthless…

If they don’t mean anything to you.
You want real –
you gotta be real first.

You gotta express yourself online (and how you feel).


Real gets you real people... to build real stuff with.
(it got me my biz partner Jordan)
But.... all of this is a lot of pressure.



You're supposed to
  • Be real + make them feel
  • get people talking
  • stand tf out

How do you do all that ON TOP of your business, your 9-5, your family… ?

The secret (and buzzword of 2023): authenticity.

Everyone wants to be authentic...
yet no one dares to be.

That's cz...
Being authentic takes courage.
(but holds the ultimate returns)

See...
Real recognizes real.
Authenticity attracts your people.

You being true to yourself builds your audience the right way.

Because... you actually wanna care about the people you're talking to every day.

You're genuinely connecting to people just like you.

Imagine people liking you for who you are.

You're building together...
to build something bigger.

You building online is you rebuilding your life.


And not just your own: this is your chance to reach millions with your work.

You can change the world by example.

In 2024, building a personal brand isn't optional anymore.

Standing out isn't optional.
Getting people talking about you.... isn't optional.

You connect with the right people... or your account dies.
Robert angry his hard work means nothing

You got a choice, though.
With all that growth talk on your feed:
Wanna build just the numbers, or wanna change lives?


(fun fact: the numbers will follow)

So... how do you get there?

What's the amazing solution that makes you famous, betters your sex life and grows back your hairline?


Sit down on your chair please...
and hold on to your phone.

My shameless, addictive, unprofessional genius approach to get people talking about you...


If you know me you know: I love GIFs.
I love using them, I love telling people to use them, and I love telling people why it pays to use them.

And now I can finally explai–....

'Lessa, this is ridiculous.

Everyone and my mum can pick a GIF.
Why should I pay for it?'


Ok ok, YOU'RE RIGHT.
And everyone and your mum can write words.

As with everything... you can just wing it.
You sorta know what I did now and why, and you can GIF the hell out of it.

You can put in the hours to figure out how I grew my brand, and you can try funny on your own.

let's see how that plays shall we

But I kinda... don't wanna put you through that.


Hate to break it to you friend, but...

Lazy GIFing will get you left behind.
Don't be the guy who just picks an image.

Use GIFs strategically to differentiate yourself from the crowd...

And build a brand that's powerful, unique and remembered.
(while being true to yourself)


'Spill it, Lessa. What's in it for me?'
I didn't make just any course.

I teach you ALL THE WAYS you can use GIFs (and then some more) – for your branding, marketing, X feed, blog, and emails.


I'm giving you the tools to express yourself online – without having to nail your writing first.

I’m helping you with prompts to start posting, and give you real world steps to go from hobby GIFer to engagement royalty.

You'll GIF so good they can't ignore you.

'I just went through your course.

If you were looking to create the best course on GIFs out there, you've certainly done it.

I love how everything I need to know about the use of GIFs and how they fit in the context of relationship-building and social media marketing is all here.

This is not just a course on GIFs –

it's about navigating a noisy (and often infuriating) social Internet in a fun and enjoyable way that helps you stay in the minds of the right people.

You need this course.'
– Alex Mathers,
Writer
Look.
This ain't a video course.
I’m not gonna bore you with a talking head thesis on how to GIF.

I’m not gonna insult your smarts by pretending you don’t know how to pick an image.


Instead:
You’re getting the whole GIFing experience.

Here's how that plays once you hit buy:
You’re gonna manifest some coffee, roll up your sleeves and wait for the ping of my email on your screen.


Not that ping.


With your fresh mountain road coffee from the hills of Colombia AND my course in your email…

you’ll dive into my world of GIFs.


And that's just the beginning:
In the following chapters you’ll discover truths you’ve never heard before, how you actually become funny, my favorite GIFs, how I hack the GIF search, how you steal my prompts and how you make them your own.


But I don't want you to just binge.
I want you to start GIFing today.

You’ll go through my stuff, steal a prompt, look cool on your feed, and come back for more.

(here's my friend Chad coming back for more)

You'll never look cringy ever again.
There’s 77+ GIF comebacks, and a million ideas to craft your own.

You'll be the annoying troll...
Who always has an answer.

1 bonus lesson in trolling:
I’ll show you how big accounts attention hack their audience…

And how you can do the same.


This is your chance to become popular... on the Internet.

  • from lame to extraordinary
  • from hobby GIFer to marketing pro
  • from awkward on socials to master of engagement
  • from socially anxious to confident online (for introverts)
  • from no one reading your stuff to a loyal group of online fans
  • from boring to the most interesting GIFer on the For You page

In 77+ GIFs, <> words, 13 rules and countless stories I finally explain…

My scandalous 'growth hack' that SHOULDN'T be working.


....And not just on X.

My friend Webby dared to test it...
almost made him rewrite this

By the end of this course (which you’ll go through on repeat),
you’ll not only stand out on your feed…


You’ll brand yourself better, you’ll make marketing fun, and you’ll never write the words ‘let’s connect’ ever again.

You'll be the one they talk about.

Ready to get ppl talking?

My friend Maja after going through it:

But hang on.
This ain't an overpriced ebook, either.
You’ll get real world experience, stories, stuff to swipe through, my own GIF conversations with cool creators…
'I honestly hate reading, but I couldn't stop reading. I got through it in one sitting.

This is WAAAYY more than just a course about GIF's. It's a masterclass on writing, humor, and personal branding.

I highly recommend it, especially if you write email newsletters or blogs.

This will be a game-changer for you.'
– Sun Yi,
Storyteller

And the exact GIFs that helped me grow my A-list following.

(I'm only listing the big fish so you think I'm cool)
Will this work for me?

U want the same?

I won't leave you alone with this.


Every time you're stuck on your feed,
every time you lack inspo...
You take a peak at my stuff.

You try different prompts.
You read one of my stories.
You try 3 of my 13 GIFing rules.

Stuff that's in:
  • 77+ GIF comebacks for you to steal… and improve upon
  • 3 steps you become actually funny
  • How you find the perfect GIF (and craft the perfect comment)
  • 12 13 GIFing rules for life
  • 5 non-cringe GIFing prompts
  • my secret way to use the GIF search
  • hacks and tactics Accidental smart stuff/bright ideas that helped me grow to nearly 5k in 13 months (with the X algo being the X algo)
  • ANTI-200+ COMMENTS/day ‘strategy’ (you can do this right)
  • borderline mental cow memes (that became my unique, weird, and totally unrelated differentiator... + inspo to find yours)
  • GIFs, examples, rules, processes, stories – and 1 completely unnecessary quiz at the end of each chapter
wooooooo
we be taking this srsly

But… Will this aKshUAlLy work for you?


Can I teach you my off the charts sense of humor?
Probably not.


Can you apply every last trick I used to get people talking?

'I finally look smart.'

– random Internet user
'The best course on Jeffs.'
– my mum,
who misheard GIFs
'WOOOOOO'
– Luke Matthews,
AI celebrity
'My course changed my life.'
– me,
after testing it

Ok ok I also asked OTHER people to test it.

'Sounds great Lessa, but... I wanna see.'

Sure.
Here's another sneak peek from inside:
ignore that face again
Let me buy already

Uh oh. You're still reading, so...
You want me to handle your objections.

You're smart, and you know...


it’s never just about the GIFing.
(tho it certainly makes you less alone on your feed)

GIFing is your means to get people talking.

You're not just a random Internet troll:
You getting eyes on yourself and your content doesn’t mean funny punchlines are all you can offer.

Think of meming as your store front:
a very relatable store front


You’re actively taking the steps to make your brand and communications successful.


You catch them with honey – you close them with skill.


Still.... Meme marketing and GIFs can feel like a stretch for traditional businesses.
Ok I'll bite :)

Will this work for <insert specific niche>, or will you chase away your clients?


First things first:
Even if you’re handling B2B, you’re never talking to a business.


You’re talking to a person handling a business.

Still, you got a reputation.
You can’t just do your thang.

as much as you wanna

Or.... can you?
Apple, March 18, 2024

That’s Apple’s latest iPhone 15 commercial. For whatever reason, their creative professionals went out of their way to make it into one big meme.


Not your style?
Completely valid.

The beauty of GIFing:

nobody tells you what to do.
‘Meme Marketing | The Underdog of Viral Marketing’, growthschool.io, March 17, 2023


You can be insanely intentional with your GIFs.


You can use them
  • for special occasions only (launches, anniversaries, changes in branding)
  • to spice up a dry + dreadful topic
  • to drive home a point

I’m not showing you 1 way, I’m showing 101 different ways you can make this work for your own brand.

You’re in control:
The how and how much you GIF is entirely your business.


Talking audiences...

You wanna stay relevant.


The last thing you wanna do is build your brand message around a fleeting trend.
You don’t wanna look outdated, repel your hard earned following… or entire generations.

Fear not... cz you won't.
Memes, GIFs,… they’re all humor.

They’re showing a side of you that’s human.

They’re connecting through shared emotions – no matter the year.


GIFs have been popular in 2018...
And GIFs are still popular today.

Human connection is timeless.
Buy now

So who are you reaching?
Who’s annoyed by your GIF choice? And is your influence that big?

To quote my biggest fan...
According to Forbes, GIFing gets you millennials, GIFing gets you the boomers…
‘Memes: A Digital Marketing Tool For Every Industry’, Forbes, August 10, 2018
....And even the picky Gen Z.
‘Meme marketing: how to make memes part of your marketing strategy’, Adobe Express, October 31, 2023
Well, at least... 77% of them.
totally made up stats


GIFing isn’t for every last human on the planet…

and that’s okay.

(more for the rest of us)

1 last thing you never knew you needed….


Deal.
Listen to Tariq, and see if you’re in:

(or how you get in there)
to be continued...

And now what??

Your money... or your GIFs?

This is what it costs you to play in the big leagues...


Reassuringly expensive:


How to GIF (without the cringe)
Here's what you get:
The only course on GIFing on the market.
  • a masterclass on writing, humor and personal branding
  • 3 chapters, 3 bonuses + 77+ GIF comebacks
  • How you find the perfect GIF (+ craft the perfect comment)
  • My secret way to use the GIF search
  • Hacks and tactics Accidental smart stuff/bright ideas that helped me grow to nearly 5k in 13 months
  • ANTI-200+ COMMENTS/day ‘strategy’
  • GIFs, examples, rules, processes, stories – and 1 completely unnecessary quiz at the end of each chapter
"Lessa doesn't just have the sauce, her GIF course is the recipe."
"Real growth. Real value. Real jokes. Real purposeful content. And real cows."
$227

$147

Get it now

stuff you're too shy to ask in person

Frequently Annoying Questions

True.

And everyone and your mum can write words.

But… Do you use them intentionally?

As with everything… you can just wing it.

What I’m doing in this course is removing the cringe of you trial and terroying by yourself, giving you actionable tips (that actually work), examples of how I GIF things, rules, inspiration, insights, and showing you where and how you use GIFs effectively to build a brand that’s different, powerful, and remembered.

I’m giving you the prompts to start, AND the real world steps to go from hobby GIFer to engagement royalty.
I hear you.

Your brand is your reputation.

Do you consider Apple a serious business?

Because if you do…. Their creative professionals went out of their way to make their ad for the iPhone 15 into one big meme.

Don’t wanna go as far as Apple?
You don’t have to.

You’re in control:
The how and how much of your GIFing is entirely your business.
‘How do I distinguish myself from a random Internet troll? I got a rep.’

GIFing is just the peak of the iceberg. You getting eyes on yourself and your brand doesn’t mean funny punchlines are all you can offer.

Think of GIFing as your storefront.
(a very relatable storefront)
Well.....
Do you hate GIFs?

Cz...
Even if you’re handling B2B, you’re not talking to a business.

You're talking to a person handling a business.
:)
I'M NOT TALKING TO YOU RIGHT NOW.

To quote my friend Torrey:
"Friends don't let friends say stupid shit like 'you don't need a brand'."

Hate to break it to you but...
Your brand is your business’s reputation: it makes and breaks your bottom line.

BUT THERE'S GOOD NEWS:
You can ramp that up with GIFs.
Maybe you’re a purist (like my friend Pete).

That’s cool, actually –
I’m just as in love with writing as you are.

I’m not telling you to abandon words and just go GIF.

You're not compromising your writing, and you’re not cheapening it by using a GIF every once in a post.

You're using GIFs strategically  to

→ stop people from scrolling you over
→ add another layer to your words
→ connect on a deeper level

Think of them as another brush to paint your picture.
If 180k followers-Instagram creator, TedX speaker, web design agency owner, worked-with-Gary-V-professional and almost boomer Sun Yi has his GIF game on point…

You got this.

(I'll walk you through)
You’re right, it’s from millennials for millennials…
and every other generation.

That’s if you believe Forbes and Adobe, anyway.

Memes, GIFs,… they’re all humor. They’re showing a side of you that’s human.

They’re connecting through shared emotions –
no matter the year.

GIFing will get you millennials, it'll get you the boomers...
and even the picky Gen Z.
To quote my friend Luke....

Annoying is good.
Good.

Those aren't your people.
It absolutely is.

That's what makes it brilliant.

Former reality star Brock Pierson has built his following on trolling alone:

on LinkedIn.

If humor works on the number one professional headhunting network in the world…

It’ll work on your socials.

(it also scored me a spot in the top 10 most underrated accounts on X)

(which is the best title to wear, anyway)
Send me an email with your most outrageous objection:

hi@iamlessa.com

You're cool.
Click to stand out
Copyrights 2025 | IamLessa™ | Protected by all possible laws.
Try messing with me...
(i got powerful friends + 1 ok lawyer)